The entire cause and anti-cause project was really great. It was something that I never done before which kept everything really fun and interesting. The process books were my favorite thing to do cause we got to print them.
What would you change about this class?
There is nothing I would change, but I do have a suggestion. I would of liked to create at least one print material that wasnt the book for example maybe a poster or something along those lines.
What would you keep the same?
Was there any part you wish we spent more time on?
I think time was well spread out. It seemed like there was enough time for everything.
How did you feel when working on the Anti-Cause?
I really enjoyed it because it was a chance to push myself in a different direction.
What part of the class was the most difficult?
What part was the easiest?
Each section had its challenges.
Through these webpages i hope to attract my audiences playful side. The color are manly but not to serious. I hope that the logo attracts them and interest them causing them to explore the page more.
Just chillin is more than just a phrase, it’s a lifestyle. The lifestyle you lived back in college with your frat brothers. When waking up early and getting thing done was the last thing that mattered. Break free from the corporate chains, kick your feet up and start chillin.
I revised my opening statement to add a stronger message. My previous statment was very brief. So if feel that this statement make my message clearer to my audience.
For my type i wanted to keep the hand done type that is in my logo but needed to contrast it with something so i found a bolder type to create strong contrast. The type is a playful type that says young and fun but is also readable. The colors palette stayed the same as the last week.
After I tried to animate my first logo I decided to simplify my movements. For my banner i will have different quotes about partying, and just hanging out. These quotes will come in and out of the banner. They are meant to make my audience think about partying.
For the animation of my logo, it is very simple. It will be divided into 3 parts and will come in from different sides of the page and meet in the middle.
For one second thing back to when you where in college. Remember how much fun you had? Partying all night, sleeping in and video game, those great video games. Life is already stressful, stop putting so much stress on yourself and start chillin.
The final logo that i choose was to give a face to “just chillin.” I make it have a sketchy and rough look because it represents the lifestyle I am wanting my target audience to live. Its a lifestyle that is about partying, having fun and doing what you want.
The color palette I chose for my anti-cause is a business like color palette. The reason I choose this palette is because I am going after business minded men and these color should be recognizable to them. I added in the orange just to create a bit of contrast to the business color to kinda call out the wild side of my audience.
Web Page and Sub Page
I continued with the video game character theme but changed the character but he is still from the same game so he is recognizable to my target audience. My sub page is what it would look like if you clicked on one of the tabs.
For my logos i focused on passing the message of relaxing and just chilling. For the three that I choose thats what i wanted to focus on. The recliner is a symbol of doing nothing, that sun glasses represent a laid back attitude. The face is what I though would be considered someone who is “just chilin.” He has the sun glasses and long beard that just shows a relaxed life style.